SGB Media writing (selected articles)

Snow Sports Industry Eyes China As Last Untapped Market

As host of the 2022 Winter Olympics, China is developing snow sports infrastructure not only for the Games but also for its citizens to use recreationally. The government said it will create 300 million winter sports participants over the next few years, a number that understandably caught the attention of the U.S. snow sports industry. In this special report, SGB outlines the opportunities that China offers brands and how they should approach this untapped market.

OR Winter Market Softness Leads To Emerald Reducing Revenue Outlook

Smaller-than-anticipated numbers for Outdoor Retailer Winter Market—which makes its Denver and November debuts next week—contributed to Emerald Expositions Events Inc. reducing organic revenue growth expectations for 2018. But Marisa Nicholson, vice president of the outdoor group at Emerald and director of Outdoor Retailer, has a different take on the show, which will be held November 8-11 at Colorado Convention Center.
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Feature writing

Other Sports/Outdoor Business writing

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Other Business writing