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I'm a Colorado-based writer who specializes in business news, analysis and features from the outdoor and sporting goods industries. My current job is Senior Business Editor for SGB Media, a B2B trade publication that covers the active lifestyle marketplace. You can view that work on my SGB Media author page.

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Snow Sports Industry Eyes China As Last Untapped Market

As host of the 2022 Winter Olympics, China is developing snow sports infrastructure not only for the Games but also for its citizens to use recreationally. The government said it will create 300 million winter sports participants over the next few years, a number that understandably caught the attention of the U.S. snow sports industry. In this special report, SGB outlines the opportunities that China offers brands and how they should approach this untapped market.
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