This shoe has a smaller carbon footprint than a Big Mac
Adidas and Allbirds' new collaboration, FUTURECRAFT.FOOTPRINT, is a sustainable shoe meant to inspire other brands to achieve carbon neutrality.
I'm a Colorado-based freelance writer who specializes in covering the outdoor and snowsports industries, specifically business news, analysis and features.
My day job is senior editor for Modern Distribution Management, a provider of business intelligence for wholesale distribution, but my side hustle is part-time business editor for Outside Business Journal, the premier B2B trade publication for outdoor, snow sports, and adventure travel news. My OBJ clips can be found here.
I also recently left a job as senior business editor for SGB Media, a B2B trade publication that covers the active lifestyle marketplace. You can view my SGB oeuvre by clicking here.
Below you'll find my most recent work, or please visit my portfolio page for a more comprehensive look at my writing, including clips from OBJ, MDM, SGB, past jobs and even a few other side hustles. Also, be sure to connect with me on LinkedIn and follow on Twitter (feed is at the bottom of the page).
Cheers!
PS: I was named the winner of the 2020 Harold S. Hirsch Award for Words, a writing honor from the North American Snowsports Journalists Association (NASJA). The link will take you to the winning portfolio.
