Eric Smith

In a companion piece to our special report on how U.S. snow sports brands can expand to China, SGB examines how Burton Snowboards established a strong presence in the China market way back in 2003. Now that the Winter Olympics are coming to China in three years, the Vermont-based brand is well-positioned for a booming snow sports marketplace. Here’s how they did it.

As host of the 2022 Winter Olympics, China is developing snow sports infrastructure not only for the Games but also for its citizens to use recreationally. The government said it will create 300 million winter sports participants over the next few years, a number that understandably caught the attention of the U.S. snow sports industry. In this special report, SGB outlines the opportunities that China offers brands and how they should approach this untapped market.

Wendy Yang, president of Deckers Brands’ performance lifestyle brands (Hoka One One, Sanuk and Teva), spoke with SGB recently about what’s driving success at Hoka One One, that brand’s channel strategy and the importance of all three brands’ recent partnership with Camber Outdoors.

Anyone who looks beyond the surface of Callaway Golf Co.’s agreement to acquire Jack Wolfskin for $476 million will see that reducing it to the simplistic “golf company buys outdoor brand” doesn’t capture the depth of the deal. The acquisition makes sense on multiple levels for both companies amid the blurring of channels, product lines and even consumer habits.

Nathan Dopp, deputy CEO and president of the Americas for Fjallraven North America, spoke with SGB at last month’s Outdoor Retailer Winter Market in Denver, CO, where he shared what’s on tap for the brand in 2019 and beyond.

Skiers and snowboarders aren’t the only ones whose prayers for plentiful snow to start the season have been answered. The owners and operators of resorts across the country are especially thankful for the early openings and hopeful that this momentum will lead to a long and prosperous season.

At the recent Outdoor Retailer Winter Market in Denver, CO, Vibram Corp.’s newly appointed president, Fabrizio Gamberini, sat down with SGB to dish on a number of topics, starting with the smooth transition of him taking over the market-leading sole company.

Scarpa North America CEO Kim Miller sat down with SGB recently to discuss a wide range of topics, from the changes he’s seen in the footwear business over a long career to Scarpa’s success as a family-owned boot and shoe maker for 80 years to how the industry can raise its voice on such issues as public lands.

Oliver Steffen, founder and CEO of British Columbia-based backcountry ski brand G3, spoke with SGB recently about a wide range of topics, including an in-depth look at the company’s G3 University that he and his team designed to help backcountry enthusiasts improve their skills and get the most out of their adventures.

Exhibitors and retailers offered mixed reviews of last week’s Outdoor Retailer Winter Market—the first in November and first in Denver—with the majority of companies that SGB interviewed saying they lamented the show’s lack of attendees and overall dearth of energy but lauded the show’s new date.

Topo Athletic, the footwear company that longtime Vibram USA executive Tony Post launched five years ago, has much more to celebrate than a milestone anniversary. Post spoke with SGB about other recent achievements at the brand, including a new partnership with his old company and what drove the company’s decision to enter a new category.

Smaller-than-anticipated numbers for Outdoor Retailer Winter Market—which makes its Denver and November debuts next week—contributed to Emerald Expositions Events Inc. reducing organic revenue growth expectations for 2018. But Marisa Nicholson, vice president of the outdoor group at Emerald and director of Outdoor Retailer, has a different take on the show, which will be held November 8-11 at Colorado Convention Center.

VF Corp. CEO Steve Rendle and CFO Scott Roe spoke with SGB last week about five hot topics—the forthcoming move to Denver, VF’s commitment to becoming a purpose-led company, Vans’ five-year journey to $5 billion, growth drivers at The North Face and upside at two smaller brands—Icebreaker and Smartwool. Here’s what they shared.

SGB goes behind the scenes of Hayes Performance Systems’ acquisition of carbon wheel maker Reynolds Cycling LLC, a deal that closed on Tuesday and was announced on Wednesday. Darren Campbell of Hayes Bicycle Group and Scott Montgomery of Reynolds explain why uniting their companies made perfect business sense.

PrimaLoft President and CEO Mike Joyce spoke with SGB about the company’s new synthetic insulation that is made from 100-percent recycled, biodegradable fibers. “We think this is a game changer,” he said, adding that “the technology will be a major revenue driver for us.” Our Q&A explains why.

Francisco Morales, newly appointed CEO of 5.11—the tactical gear brand he co-founded in 2003—spoke with SGB about what’s driving the company’s brick-and-mortar growth, the explosion of the tactical sector and the importance of having a supportive parent company like CODI.

Companies that are subject to new tariffs on Chinese-made products might be able to mitigate some or all of the financial impact, according to David Cohen, a Washington, DC-based international trade lawyer, who spoke at the recent SFIA Industry Leaders Summit. “You’re not sitting ducks. There are ways, there are countermeasures, that companies can take.”

Coast Products has a rich history. The Portland, OR-based maker of knives, multitools, headlamps, flashlights and other accessories is turning 100 next year and has been family-owned since its founding in 1919. CEO David Brands spoke with SGB about the origins of the company his grandfather created, what’s driving growth and where Coast goes from here.

Executives from leading sports, fitness and active lifestyle companies descended on Denver, CO, last week for the Sports & Fitness Industry Association’s sixth annual Industry Leaders Summit. Here are five takeaways from the event, including how to mitigate tariffs, what’s driving M&A and the growing importance of culture.

Signs of the coming ski season are evident in many North American mountain towns, where fall foliage is peaking, snowmaking has begun at some resorts and a new crop of ski and snowboard films is hitting theaters. Ski area operators are especially active these days, of course, but not only from fine-tuning their chairlifts and hiring seasonal staff. They have been busy expanding their empires.