Harold S. Hirsch Awards

In February 2020, I was named winner of the Harold S. Hirsch Award for Words by the North American Snowsports Journalists Association. Click here for more about the awards. Created by the founder of the White Stag clothing company to promote professionalism in winter sports coverage, the  awards "recognize creativity and excellence in editorial and artistic content in both print and broadcast journalism."

Below is the five-story portfolio I submitted for the 2020 awards—all published in SGB Executive—including articles on snow sports brands expanding to China, a case study of Burton Snowboards, how ski resorts prospered during the start to the 2018/19 ski season, the continued rise of backcountry skiing and how winter sports stakeholders are working to grow the sports.

Snow Sports Industry Eyes China As Last Untapped Market

As host of the 2022 Winter Olympics, China is developing snow sports infrastructure not only for the Games but also for its citizens to use recreationally. The government said it will create 300 million winter sports participants over the next few years, a number that understandably caught the attention of the U.S. snow sports industry. In this special report, SGB outlines the opportunities that China offers brands and how they should approach this untapped market.